"If you always do what you always did, you will
always get what you always got"
Living nowadays in the -knowledge era-, there is no doubt that in this XXIst century, the main activities to create wealth and value in all business fields are: productivity and innovation.
A great variety and quantity of knowledge is already documented, being the Internet the largest platform of communication. However, the real application of knowledge is not automatic. That is the reason why we affirm that -innovation-, or, the knowledge application to create new knowledge, is not only an inspiration matter but a sistematic effort with a high degree of organization.